Abstract

Factor

This study aims to see if an on-line relationship app is regarded as a suitable station to perform ads techniques and learn the differences between years by, Y and Z for this sort of approval.

Design/methodology/approach

All in all, 411 Tinder customers’ responses were acquired and analyzed making use of words mining to calculate the belief score of every responses, and a Kruskal–Wallis henry test to verify if there are statistical differences between each generation.

Results

The results displayed good acceptability toward the strategy on Tinder, particularly Z demographic. Nevertheless, the analytical investigations unveiled your differences between each generation may not be statistically important.

Data limitations/implications

An important constraint relates to the fact that the members, via info collection, reported his or her identity, probably resulting in acquiescence tendency. As well as, the research mainly dealt with a man society. A structured trial would be positive to examine any potential differences between gender.

Functional effects

Effects create an indispensable indication for firms concerning the company’s marketing and advertising recreation conducted on Tinder to fully use the potential of utilizing Tinder instead and invaluable station to perform advertisements techniques.

Originality/value

Until recently, no reports attempted to are aware of the aftereffect of a marketing activities using the internet on internet dating application. Leia mais →