Brand new studies investigates the mindset and consumer experience of online dating.

Within just some years, online dating sites has grown to become a just about crucial part of latest lifetime. According to a current Pew Research study, 31percent of U.S. adults used an internet dating website or software. Among these customers, 18% are presently active using one or even more networks.

However for something which has grown rapidly, it really is not an ideal development. By way of example, the researchers at Pew document that more individuals feel online dating sites has experienced an adverse impact on matchmaking and relations than an optimistic one, and individuals nonetheless consider relationships that begin in individual are more inclined to succeed than others that beginning using the internet. Also, near to 50percent of Us citizens thought internet dating as risky.

What you can do to create internet dating much better? The group at Jigsaw, a U.K.-based matchmaking app company that launched within the U.S. in 2020, believes it offers a response. Not long ago I spoke with Alex Durrant, CEO and co-founder of Jigsaw, about their team’s efforts to really improve the web matchmaking experiences. Leia mais →