Internet dating giant Match Group acquires Egyptian startup that is dating to expand into Muslim-majority markets
Match Group, the internet giant that is dating a market limit of over $20 billion that owns different dating web sites and apps including Tinder, OkCupid, PlentyOfFish, and Match.com has obtained Egyptian internet dating startup Harmonica, the Dallas-headquartered business announced today in a statement to MENAbytes, without disclosing monetary information on the deal.
Created during the early 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users look for a life partner that is potential. The software, as being a statement by Match Group records, approaches matchmaking that is mobile respect to regional traditions and countries.
You can easily find out more information about the way the application works in this piece we’d written this past year.
“Sameh founded Harmonica after witnessing their sibling as well as other family relations try to meet prospective husbands through the marriage process that is arranged. He believed technology could facilitate relationships that are meaningful empower singles to meet up with their future life lovers, but there have been no services and products serving their community or handling more conservative social norms,” the business explained in a declaration.
Match Group is acquiring the Egyptian startup to provide 33 nations in Asia and MENA which have a big Muslim population. Harmonica’s little group of 12 full-time workers (like the founders) is joining the US business included in the purchase and can evidently work with an English app along with Harmonica presently comes with an app that is arabic-only. Leia mais →